Wix email marketing pricing guide

Wix Email Marketing Pricing Guide: Choosing the Right Plan for Your Needs

Email marketing remains a powerful tool for businesses of all sizes. It allows you to connect directly with your audience, promote your products or services, and nurture customer relationships. Wix offers a comprehensive email marketing platform integrated seamlessly with its website builder. However, navigating their pricing plans can be confusing. This guide will break down Wix’s email marketing pricing structure, helping you choose the best plan to meet your specific needs and budget.

Understanding Wix’s Email Marketing Platform

Before diving into the pricing plans, it’s important to understand what Wix’s email marketing platform offers. Wix provides a user-friendly interface for creating and sending email campaigns. Key features include:

Drag-and-drop email editor: Design visually appealing emails without coding knowledge.
Pre-designed email templates: Save time and effort with professionally designed templates.
Automated email sequences: Set up automated welcome emails, abandoned cart reminders, and more.
Contact management: Organize and segment your email list for targeted campaigns.
Analytics and reporting: Track key metrics like open rates, click-through rates, and conversions.
Integration with other Wix apps: Seamlessly integrate with Wix Stores, Wix Events, and other Wix apps.

These features allow you to build a strong email marketing strategy and effectively engage with your audience. Now, let’s examine the different pricing options available.

Wix Email Marketing Pricing Plans: A Detailed Breakdown

Wix offers a variety of email marketing plans, each with different features and sending limits. Here’s a detailed breakdown of the available plans, as of October 26, 2023 (pricing and features are subject to change, so it’s always best to check the official Wix website for the most up-to-date information):

Free Plan

Wix offers a free plan that allows you to send up to 200 emails per month. This plan is suitable for very small businesses or individuals who are just starting out with email marketing. While it offers basic features, it’s limited in terms of sending volume and advanced functionality.

Key features of the Free Plan:

Up to 200 emails per month
Basic email marketing features
Wix branding on emails

Ascend Plans (Discontinued for New Users, but Understanding Legacy Plans is Helpful)

Previously, Wix offered email marketing as part of its Ascend business suite. These plans included various marketing and business tools, including email marketing with different sending limits. While Ascend is largely phased out for new users, it’s important to understand how it worked if you’re inheriting a Wix site using it, or encountering old documentation referring to it.

Ascend plans were available in various tiers, offering progressively higher email sending limits and features. These plans often bundled other marketing tools like social media posting and customer relationship management (CRM) features.

Email Marketing Plans (Current Offerings)

Wix now offers dedicated email marketing plans that are separate from the wider Ascend suite (though, the functionality is similar). These plans are geared towards businesses that need more robust email marketing capabilities. The plans generally scale by number of emails sent per month. These plans require you to have a premium Wix website plan already purchased.

We’ll describe general tiers, as the exact names and pricing can change frequently. Be sure to confirm directly on the Wix website.

Basic Plan (Estimate: Around $10-$20/month)

The Basic plan usually includes a higher sending limit than the Free plan (e.g., 5,000-10,000 emails per month) and removes Wix branding from your emails. It typically includes all the core features of the Wix email marketing platform, such as the drag-and-drop editor, pre-designed templates, and contact management tools. This plan is suitable for small businesses with a moderate-sized email list.

Typical features of a Basic Plan:

Higher sending limits (e.g., 5,000 – 10,000 emails/month)
Removal of Wix branding
Access to core email marketing features

Professional Plan (Estimate: Around $20-$40/month)

The Professional plan offers an even higher sending limit (e.g., 25,000-50,000 emails per month) and often includes more advanced features like advanced automation capabilities and segmentation options. This plan is suitable for medium-sized businesses that need to send a larger volume of emails and personalize their campaigns. A/B testing might also be included at this level.

Typical features of a Professional Plan:

Higher sending limits (e.g., 25,000 – 50,000 emails/month)
Advanced automation features
More sophisticated segmentation options
A/B Testing for campaign optimization

Unlimited Plan (Estimate: Around $40+/month)

The Unlimited plan offers the highest sending limit (often exceeding 50,000 emails per month, sometimes with no limits) and includes all the features of the Wix email marketing platform. It often includes priority support and dedicated account management. This plan is suitable for large businesses that need to send a very high volume of emails and require the highest level of support and resources.

Typical features of an Unlimited Plan:

Very high or unlimited sending limits (e.g., 50,000+ emails/month or unlimited)
All available email marketing features
Priority support
Potentially, dedicated account management

Factors to Consider When Choosing a Plan

Choosing the right Wix email marketing plan depends on several factors. Here are some key considerations:

Email list size: The size of your email list is a primary factor in determining the appropriate sending limit. Estimate how many emails you need to send each month based on your list size and sending frequency.
Email frequency: How often do you plan to send emails to your subscribers? If you plan to send frequent newsletters, promotional emails, and automated sequences, you’ll need a plan with a higher sending limit.
Required features: Consider the features you need to effectively manage your email marketing campaigns. Do you need advanced automation capabilities, segmentation options, or A/B testing? Choose a plan that includes the features you require.
Budget: Determine your budget for email marketing. Wix offers a range of plans to suit different budgets. Compare the features and sending limits of each plan to find the best value for your money.
Growth plans: Anticipate the growth of your email list and the increasing complexity of your email marketing needs. Choose a plan that can scale with your business.

Alternatives to Wix Email Marketing

While Wix provides a convenient, integrated solution for its website users, it’s not the only option. Alternatives to Wix email marketing include:

Mailchimp
GetResponse
Constant Contact
ConvertKit
Sendinblue

These platforms offer their own unique features and pricing structures. If you are not already deeply invested in the Wix ecosystem, it’s worth comparing these alternatives to see which best suits your needs.

Tips for Optimizing Your Wix Email Marketing

Once you’ve chosen a Wix email marketing plan, here are some tips to help you optimize your campaigns for success:

Build a quality email list: Focus on attracting subscribers who are genuinely interested in your products or services. Use signup forms on your website, social media channels, and other marketing materials.
Segment your email list: Segment your list based on demographics, interests, purchase history, and other factors. This allows you to send more targeted and relevant emails, which can improve engagement rates.
Create compelling email content: Craft engaging and informative email content that provides value to your subscribers. Use clear and concise language, eye-catching visuals, and a strong call to action.
Personalize your emails: Personalize your emails by using the recipient’s name, referencing their past purchases, or tailoring the content to their specific interests.
Test and optimize your campaigns: Use A/B testing to experiment with different subject lines, email content, and calls to action. Track your key metrics and make adjustments to improve your results.
Comply with email marketing regulations: Familiarize yourself with email marketing regulations such as GDPR and CAN-SPAM. Ensure that your emails are compliant with these regulations to avoid penalties.

Conclusion

Choosing the right Wix email marketing plan is crucial for effectively engaging with your audience and achieving your marketing goals. By understanding the different plans, considering your specific needs, and implementing effective email marketing strategies, you can leverage Wix’s platform to build strong customer relationships and drive business growth. Remember to regularly review your plan and adjust it as your business grows and your email marketing needs evolve. Always confirm the most current pricing directly on the Wix website, as plans and pricing change.