A Guide to Mailjet by Sinch: A Comprehensive Review

Mailjet, now a part of Sinch, is a popular email marketing platform designed to help businesses of all sizes manage and optimize their email campaigns. It offers a range of features, from creating and sending emails to tracking their performance. This comprehensive review will delve into the platform’s functionalities, pricing, ease of use, and overall value proposition.

What is Mailjet? An Overview

Mailjet is a cloud-based email service provider (ESP) that provides tools for creating, sending, and tracking email marketing campaigns and transactional emails. It offers a user-friendly interface, flexible pricing plans, and robust features to meet the needs of diverse businesses. Sinch acquired Mailjet in 2021, integrating it into its suite of communication solutions.

Key Features and Functionality

Mailjet boasts a wide array of features that cater to various email marketing needs. These include:

Drag-and-Drop Email Editor: Simplifies email design with an intuitive interface.
Email Automation: Enables sending automated email sequences based on triggers and user behavior.
Segmentation: Allows targeting specific audience segments based on demographics, behavior, and other criteria.
A/B Testing: Facilitates testing different email versions to optimize campaign performance.
Real-time Analytics: Provides detailed insights into email performance, including open rates, click-through rates, and bounce rates.
Transactional Email: Supports sending automated transactional emails like order confirmations and password resets.
Contact Management: Offers tools for managing and organizing contacts, including importing, exporting, and updating contact information.
API: Provides a robust API for integrating Mailjet with other applications and systems.
GDPR Compliance: Includes features to help users comply with GDPR regulations.

Mailjet Pricing Plans

Mailjet offers several pricing plans to suit different budgets and needs. Understanding these plans is crucial for selecting the best option for your business. The plans generally vary based on the number of emails you can send per month and the features included.

Here’s a general overview of typical pricing tiers (note: pricing is subject to change, so it’s always best to check the official Mailjet website):

Free Plan: Limited sending volume and features; suitable for small businesses or testing the platform.
Essential Plan: Increased sending volume and access to basic features.
Premium Plan: Includes advanced features like A/B testing, segmentation, and automation.
Custom Plan: Tailored to specific needs and sending volume requirements.

It’s important to carefully consider your sending volume and desired features when choosing a plan. Mailjet also offers add-ons for features like dedicated IP addresses and increased support.

User Interface and Ease of Use

One of Mailjet’s strengths is its user-friendly interface. The drag-and-drop email editor makes it easy for users with no coding experience to create professional-looking emails. The platform is generally intuitive and easy to navigate, although some advanced features may require a bit of learning.

The platform also offers helpful tutorials and documentation to guide users through the various features and functionalities. Their support team is also readily available to answer questions and provide assistance.

Email Deliverability

Email deliverability is paramount for any email marketing platform. Mailjet takes deliverability seriously and employs various measures to ensure that emails reach their intended recipients. These measures include:

Sender Authentication: Implementing SPF, DKIM, and DMARC to verify sender identity.
IP Warm-up: Gradually increasing sending volume to establish a positive sender reputation.
Bounce Management: Automatically handling hard and soft bounces to maintain a clean email list.
Feedback Loops: Partnering with ISPs to receive feedback on email performance and identify potential issues.

While Mailjet provides the tools and infrastructure to improve deliverability, it’s also the user’s responsibility to follow best practices, such as maintaining a clean email list, segmenting audiences, and crafting engaging content.

Integration Capabilities

Mailjet integrates with a wide range of third-party applications and platforms, making it easy to connect with existing marketing tools. Some popular integrations include:

WordPress: Seamlessly integrate with WordPress websites for email signup forms and newsletter management.
Shopify: Connect with Shopify stores to send transactional emails and marketing campaigns to customers.
Zapier: Integrate with thousands of other apps through Zapier to automate workflows and transfer data.
Google Analytics: Track email campaign performance in Google Analytics for comprehensive insights.
Salesforce: Sync contact data with Salesforce CRM for improved customer relationship management.

These integrations allow users to streamline their workflows, automate tasks, and gain a more holistic view of their marketing efforts.

Customer Support and Resources

Mailjet offers a variety of customer support resources to assist users with any issues or questions they may have. These resources include:

Documentation: A comprehensive knowledge base with articles, tutorials, and FAQs.

Email Support: Access to email support for technical issues and general inquiries.

Live Chat: Real-time chat support for immediate assistance.

Community Forum: A forum where users can connect with each other, share tips, and ask questions.

The level of support varies depending on the pricing plan. Premium plans typically offer faster response times and dedicated support representatives.

Mailjet by Sinch: The Synergy

Sinch’s acquisition of Mailjet has created a powerful synergy, combining email marketing capabilities with Sinch’s broader communication platform. This integration allows businesses to leverage a unified platform for sending emails, SMS messages, and other communication channels. The combined platform aims to provide a more comprehensive and integrated communication experience for businesses and their customers.

Pros and Cons of Using Mailjet

Like any platform, Mailjet has its strengths and weaknesses. Here’s a summary of the pros and cons:

Pros:

User-Friendly Interface: Easy to use, even for beginners.
Affordable Pricing: Offers a range of pricing plans to suit different budgets.
Robust Features: Includes advanced features like automation, segmentation, and A/B testing.
Good Deliverability: Employs measures to ensure high email deliverability rates.
Wide Range of Integrations: Integrates with popular third-party applications.

Cons:

Limited Free Plan: The free plan has significant limitations.
Pricing Can Get Complex: Understanding the different pricing plans and add-ons can be confusing.
Support Can Be Slow: Response times for support can vary depending on the plan.

Alternatives to Mailjet

While Mailjet is a solid email marketing platform, it’s not the only option available. Some popular alternatives include:

Mailchimp: A widely used email marketing platform with a strong focus on ease of use.

Sendinblue: An all-in-one marketing platform that includes email marketing, SMS marketing, and CRM features.

GetResponse: A comprehensive marketing automation platform with features like email marketing, landing pages, and webinars.

ActiveCampaign: A powerful marketing automation platform that is popular with businesses of all sizes.

When choosing an email marketing platform, it’s essential to consider your specific needs and budget. Compare the features, pricing, and ease of use of different platforms to find the best fit for your business.

Conclusion: Is Mailjet Right for You?

Mailjet by Sinch is a powerful and versatile email marketing platform that offers a wide range of features to help businesses create, send, and track email campaigns. Its user-friendly interface, affordable pricing, and robust features make it a good option for businesses of all sizes. However, it’s important to consider the limitations of the free plan and the potential for complex pricing. Overall, Mailjet is a solid choice for businesses looking for a reliable and feature-rich email marketing solution.

A Guide to mailjet by sinch review