How to Use Kajabi Email Marketing Features

Introduction to Kajabi Email Marketing

Kajabi is a powerful platform for creating and selling online courses, memberships, and other digital products. One of its most valuable features is its built-in email marketing system, which allows you to communicate directly with your audience, nurture leads, and promote your offerings. This article will guide you through the essential aspects of Kajabi email marketing, covering everything from setting up your email settings to creating engaging email sequences.

Setting Up Your Email Settings in Kajabi

Before you start sending emails, it’s crucial to configure your email settings correctly. This ensures that your emails are delivered reliably and that you maintain a professional image.

To access your email settings, navigate to the “Marketing” tab in your Kajabi dashboard, and then select “Email Campaigns”. From there, you’ll find the “Email Settings” option.

Email Sender Identity

Your sender identity is how recipients will identify you. Configure these options carefully:

Sender Name: Choose a name that recipients will recognize, such as your personal name or your company name. Consistency is key.
Sender Email Address: This is the email address that recipients will see as the sender of your emails. Use a professional email address associated with your domain. Avoid using free email addresses like Gmail or Yahoo for marketing purposes.

Email Provider Configuration

Kajabi offers several ways to send emails, including using its own built-in system or connecting to a third-party email service provider (ESP) like SendGrid or Mailgun. Using a third-party ESP can improve deliverability and provide more advanced features.

Kajabi’s Email System: This is the simplest option and is suitable for smaller businesses or those just starting out.
SendGrid: A popular ESP that offers excellent deliverability and scalability. Connecting to SendGrid requires setting up DNS records and verifying your domain.
Mailgun: Another reliable ESP with similar features to SendGrid. The setup process is also similar, involving DNS record configuration.

Choose the email provider that best suits your needs and technical capabilities. If you’re unsure, Kajabi’s built-in system is a good starting point.

Creating Email Campaigns in Kajabi

Email campaigns are one-time email broadcasts that you send to a specific segment of your audience. They’re ideal for announcements, promotions, and updates.

Crafting a New Campaign

To create a new campaign, go to “Marketing” > “Email Campaigns” and click on the “New Email Campaign” button. You’ll be presented with several options:

Classic Editor: A drag-and-drop editor that allows you to visually design your emails.
Code Editor: Allows you to use HTML to customize the email layout. Good if you have a solid code foundation.
Text Editor: A simple editor for creating plain text emails.

Choose the editor that you’re most comfortable with. The Classic Editor is generally recommended for beginners.

Designing Your Email

Regardless of the editor you choose, focus on creating a visually appealing and engaging email. Here are some tips:

Use a clear and concise subject line: Your subject line is the first thing recipients will see, so make it compelling and relevant to the email’s content.
Include a compelling opening: Grab the reader’s attention with a captivating introduction.
Use high-quality images and videos: Visual elements can make your email more engaging and memorable.
Write clear and concise copy: Get to the point quickly and use language that your audience will understand.
Include a strong call to action (CTA): Tell recipients what you want them to do, such as visit your website or purchase a product.
Maintain a consistent brand identity: Use your brand colors, fonts, and logo to create a cohesive look and feel.

Selecting Your Audience

Before you send your campaign, you need to select the audience that will receive it. Kajabi allows you to segment your audience based on various criteria, such as:

Tags: Tags are labels that you can assign to your subscribers to categorize them based on their interests, behavior, or purchase history.
Forms: Subscribers who have filled out specific forms can be targeted with tailored messages.
Products: Customers who have purchased specific products can receive related email campaigns.
Offers: People who have opted into offers can be targeted.

Segmenting your audience allows you to send more relevant and targeted emails, which can improve engagement and conversion rates.

Testing and Sending Your Campaign

Before you send your campaign to your entire audience, it’s crucial to test it thoroughly. Send a test email to yourself and a few colleagues to check for any errors in formatting, links, or content.

Once you’re satisfied with the test, you can schedule your campaign to be sent at a specific time, or send it immediately. Kajabi provides analytics to track the performance of your campaigns, including open rates, click-through rates, and unsubscribe rates. Use this data to optimize your future campaigns.

Creating Email Automations in Kajabi

Email automations, also known as email sequences, are a series of emails that are automatically sent to subscribers based on specific triggers. They’re a powerful tool for nurturing leads, onboarding new customers, and delivering automated courses.

Building a New Automation

To create a new automation, go to “Marketing” > “Automations” and click on the “New Automation” button. You’ll be prompted to give your automation a name and choose a starting trigger.

Choosing a Trigger

The trigger is the event that initiates the automation. Common triggers include:

Joining a form: When someone fills out a specific form.
Purchasing an offer: When someone buys a product or service.
Being added to a tag: When someone is assigned a specific tag.
Completing an activity: Triggered when a user finishes a course module or completes some other action.

Select the trigger that’s most relevant to your automation’s purpose.

Adding Actions

Once you’ve chosen a trigger, you can add actions to your automation. Actions are the steps that will be executed when the trigger is activated. Common actions include:

Sending an email: Sending a pre-written email to the subscriber.
Adding a tag: Assigning a tag to the subscriber.
Removing a tag: Removing a tag from the subscriber.
Registering to an event: Enrolling the subscriber to a calendar event
Unsubscribing from an email sequence: Remove a subscriber from a specific sequence.

Designing Your Email Sequence

Each email in your sequence should have a specific purpose and contribute to the overall goal of the automation. For example, a lead nurturing sequence might include emails that:

Introduce your brand and offerings.
Provide valuable content and resources.
Build trust and credibility.
Promote your products or services.

Use clear and concise language, compelling visuals, and strong CTAs to encourage recipients to take action.

Setting Delays

You can set delays between actions to control the timing of your automation. For example, you might want to wait 24 hours before sending the second email in a sequence. Delays are essential for creating a natural and non-spammy experience for your subscribers.

Testing and Activating Your Automation

Before you activate your automation, test it thoroughly to ensure that it’s working as expected. You can test it by triggering the automation yourself or by using a test subscriber.

Once you’re satisfied with the test, activate your automation to start automatically sending emails to your subscribers. Monitor the performance of your automation and make adjustments as needed to optimize its effectiveness.

Best Practices for Kajabi Email Marketing

To maximize the effectiveness of your Kajabi email marketing, follow these best practices:

Obtain explicit consent: Always get permission from subscribers before adding them to your email list. Use double opt-in to confirm their consent.
Provide value: Send emails that are relevant, informative, and engaging. Focus on providing value to your subscribers, rather than just promoting your products or services.
Personalize your emails: Use personalization tokens to address subscribers by name and tailor your messages to their interests.
Segment your audience: Segment your audience based on their demographics, interests, and behavior to send more targeted emails.
Track your results: Monitor your email marketing metrics, such as open rates, click-through rates, and unsubscribe rates, to identify areas for improvement.
Comply with email marketing laws: Familiarize yourself with email marketing laws, such as CAN-SPAM, and ensure that your emails comply with these regulations.

Conclusion

Kajabi email marketing is a powerful tool for communicating with your audience, nurturing leads, and promoting your online courses and digital products. By following the steps outlined in this article and adhering to best practices, you can create effective email campaigns and automations that drive engagement and generate sales. Remember to continuously test and optimize your email marketing strategies to achieve the best possible results.

How to use kajabi email marketing features